You’re our client.
You work hard.
At the same time, you see your business as a long-term entity. Profits dip and rise like the tide, but value lasts. This is why customers return to you and this is why you’re in business.
You don’t confuse value with profit.
This is you.
We’re Hire Minds Inc.
We play with the visual medium.
We tinker with the written word.
Playing and tinkering sound like fun, and that we are. We love what we do. But, we’re also serious about the bread and butter stuff. We help businesses connect with their customers.
We don’t confuse technology with talent.
This is us.
We’re not a big company.
There. We said it.
We are designers and writers.
We're Passionate, and We Care.
Most of all, we listen and take suggestions well. We learn from our customers. In turn, our customers feel heard and acknowledged.
We work well with all personalities – serious, bubbly, talkative, reserved, grandiose, humble… So, don’t be shy (even if you are).
Give us a ring, drop us an email, and let us know what we can do for you.
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We create Design that simply works.
Before there was Flash, before Photoshop, before Java, there was just good marketing. We don’t adapt your goals to the tools; we adapt the tools to your goals. We happily provide you and your input a chair (each) at the decision table.
Your customers are our customers.
We focus on your existing relationship with your customers or if none exists, determine the sort of relationship you intend to foster. We create the ‘look and feel’ – the visual (and visually tactile) responses you want your customers to experience. We ensure your message – your products, your services, your identity, your commitment – is communicated aesthetically and more important, effectively.
Yes, there’s a process.
We work from intelligent blueprints. We apply a bit of natural selection to a jungle of ideas and see what survives. We make sure the main elements – colour, font, size, space and layout – all get along with each other. We test and re-test the winning design for loyalty to message – the point.
We achieve purposeful presentation.
We’ve all seen them – the flurry of graphics, text, and diagrams that convey a story at a glance. From professionals to small businesses to newspapers, everyone’s using them for a good reason – they’re attention-grabbing, they save your audience valuable time and they can go viral!
“Why should I care?”
Infographics are fast becoming the preferred choice to communicate data and a message in one easily consumable piece. Use them to make a point, make a pitch, compare apples to oranges, or anything at all for that matter. Instead of cramming dry Excel tables and a barrage of words down your audience’s throats, using an infographic – when done right – lets the story speak for itself. A picture is truly worth a thousand words.
“How do you do it?”
We listen to the story you want to tell and see if it can be defended with the data you have. Trustworthy data is key here. Or you can have us do the research and come up with a story – you just provide the idea. We tailor a look and feel according to your tastes, your audience’s tastes and strike a good balance between the two. Then comes prototyping and tweaking to get the final result just right.
“What do you have to offer?”
Static Infographics | Traditional graphic that reads top-down or left-right and can be as long or wide as your story requires, provided as a high quality resolution image.
We create Copy that truly speaks. With over 600,000 words (according to the Oxford English Dictionary) to conjugate, twist, inflect, and group, we really have no excuse. Words that resonate, inform, amuse, grip and sometimes, even tickle. Wordsmiths we are, but imitations we never craft. Good copy means not having to.
Speak their language
You just have to look at a smart slogan, a clever catch-phrase, or a really informative web page to know the power of good copy. They’re effective because they effectively got through to you or, from your point of view, you ‘got it.’ It’s not about big words, fancy words, or repeating a successful message with different words. You want to convey your point as originally as you can and targeted specifically to your audience. Your customers understand you and in turn, feel understood.
Method to the madness
Great copy begins with your business – its values, mission, and reason for being. What sets you apart and why should anyone care to do business with you? Emphasizing the positive aspects of what you offer and will continue to offer is the key. Style and tone are then the means of your customers hearing you say the words. The words get infused with the personality and life you believe your customers will appreciate. It all comes together when you decide how verbose or brief you want to be.